London's Poke agency used SMS technology to link Britart and Selfridges. Passers by were able to bid for artwork displayed in the windows of selfridges via their mobile phone- Think its a brilliant idea!!!!
Found it while reading One Show Interactive Advertisings best interactive and new media,2004, New York, Rockport
Thinking of ways to work on the concept for my own project.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment