While down in London for Fashion Week 2010, used the entire time to reaserch into finding concepts for projects/events working on at present. The Nike store has revolutionised the retail expereince. New concept Nike ID- produced a shop within a shop, truely inspirational in the layout and design- and definatly a concept could work on for up coming trade shows. Able to design your own footwear from the Mac's, with option to save design and complete later at home. Loved the Idea and loved the concept- can definatly take it further in creating something for creative soles.
What was also a really good idea was that within the store had assisted treadmill where you can test out the footwear before purchasing! - Loved the idea.
The Matches pop up store was also a great concept. Selling off bags and t-shirt designs, designed by the designers themselves showing at Sommerset House over the week.
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