Saturday could be said not to be the best day to visit, if your trying to avoid the crowds! But it was in the hope to get the best representation of visitors. To conduct my personal research I was scanning everywhere for male shoppers. Looking around it was clear for another year, it was predominantly female consumers present. The few men which I did come across and noted there style, were the ones working at the event itself. In all honestly they were most defiantly the most well and uniquely dressed guys outside the streets of Shoreditch. Their style did vary, which strongly differed from the uniform of Ugg boots and jeans worn by female shoppers everywhere! Their style did represent the style of the stall they worked, but they showed more uniqueness and style then female colleagues. From being there it did make me start to question can dandyism just be related to tailoring? Boombox and the Pharell phenomena was demonstrated by some, with a laid back approach to dressing. These guys showed to express more creativity and seem to be at a younger age range to other men. Designer of Mindless mammals and a guy promoting an up and coming London magazine were defiantly the best dressed of this trend, but both very different.
Was difficult to work out what sexuality of the magazine promoter. Wearing a silver glitter jacket and a Chanel chain made out of lego- was either flamboyant homosexual dressing or a guy who just extravert!
Tailoring was more evident among vintage stall holders who looked like they had taken inspiration from further back in history. They were far more conservative and formal in both customer service and posture.
Bolongaro Trevor stall had Stewart Trevor himself working, the founder of the up and coming brand- and founder of All saints. He demonstrated the most characteristics associated with dandyism. Highly knowledgeable in regard to clothing, and evidently concerned how he was portrayed. When photographed- asked for it to be re-taken numerous times- and even requested that I deleted them in front of him. Friends Clive and Junior working along side Trevor- both carried great style. Clive clashed a tailored suit jacket and jeans with shiny silver converse. Their poses demonstrated a strong masculine stance, but Juniors tucked in jeans were placed in Male Ugg’s!!- A far from femmine man claimed to wear them as his feet hurt! An in between of both styles was found in another guy working for an up and coming Parisian magazine MP, but with him to it was difficult to work out his sexuality. All men were to busy to conduct an interview but all were happy to give their details and talk about their style and way of dress.
Was really interesting that every guy photographed part from Stewart Trevor was Afro-Caribbean.
Male consumers which I did pass and not take note were extremely metrosexual, and were described by Lauren Reed my shopping partner for the day as ‘Try hard’s!’. But how can you describe a guy who has the uniform of low slung jeans and T-shirt as a try hard- and not give that label to a well groomed and turned out man?
The clothes show may not be the best place to find a vast amount of male shoppers. This was also clear from the fact when watching the Catwalk show presenters only spoke out ‘How you doing girls?!’ Its clear than just assumption that 98% of the audience were female but still? The event did get me thinking, part from two Clive and Junior the rest of the males photographed were from London. Was it that I was just on the look out for well dressed men that I didn’t notice the girls? Or was there just none truly out there? All the well styled men loved fashion and seemed to enjoy working with clothing, but this at times proved to establish their sexuality. Further research can move on and be looked into what makes a dandy-
Sexuality
Race
and based location.
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